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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Diary Study.
UX Research
Diary Study
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-4 Wochen1-3 h60-120 min
Participantsdifferent
5-12 Interviews5-202-83-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDiary Entries, Longitudinal Patterns, Experience TimelineGap Matrix, Action Plan, Risk NotesOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
UX researchTrackingBehavior
StrategyAnalysisPlanning
PrioritizationDiscoveryOutcomesNeeds
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