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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Diary Study |  Business Strategy GAP Analysis |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-4 Wochen | 1-3 h | Wochen bis Monate je Goal |
Participantsdifferent | 5-12 Interviews | 5-20 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Diary Entries, Longitudinal Patterns, Experience Timeline | Gap Matrix, Action Plan, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | CustomerOutcomesNeeds | UX researchTrackingBehavior | StrategyAnalysisPlanning | RoadmapOutcomesPlanningExperiments |