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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Wochen1-4 Wochen30-60 min1-2 Tage
Participantsdifferent
5-12 Interviews5-201-510-50
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDiary Entries, Longitudinal Patterns, Experience TimelineABC Classification, Focus Rules, Control ListKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
CustomerOutcomesNeeds
UX researchTrackingBehavior
PrioritizationOperationsPortfolio
SatisfactionPrioritizationCustomer
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