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| Criterion |  Product Discovery Jobs to Be Done |  Innovation Design Thinking |  Product Discovery Opportunity Interview |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 Wochen | 1 Tag bis mehrere Wochen | 30-60 min je Interview | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 4-10 | 5-12 Interviews | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Problem Statement, Prototype, Test Learnings | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | CustomerOutcomesNeeds | InnovationPrototypeResearch | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery |