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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Design Studio
UX Design
Design Studio
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Wochen1-3 h10-20 minHalber Tag bis mehrere Tage
Participantsdifferent
5-12 Interviews3-84-100+10-50
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListSketches, Concept Directions, Design DecisionsIdea List, Shared Insights, Emergent ThemesSketches and Concepts, Consolidated Solution Sketch, Prioritized Direction
Tagsno overlap
CustomerOutcomesNeeds
SketchingCollaborationIdeation
FacilitationInclusionIdeation
BrainstormingWorkshopCollaborationIdeation
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