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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 Wochen4-5 Tage30-60 min je Interview1 Tag bis mehrere Wochen
Participantsdifferent
5-12 Interviews5-85-10 Interviews4-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListPrototype, Test Findings, Decision RationaleSolution Feedback, Objection List, Validation NotesProblem Statement, Prototype, Test Learnings
Tagsno overlap
CustomerOutcomesNeeds
Design sprintPrototypeValidationInnovation
ValidationInterviewsPrototype
InnovationPrototypeResearch
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