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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 WochenHalber Tag bis mehrere Tage5-20 min8-15 min
Participantsdifferent
5-12 Interviews10-501-201-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListSketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionIdeenpool, Roh-Shortlist, ClusterSketch Set, Idea Shortlist, Direction Options
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingWorkshopCollaborationIdeation
BrainstormingIdeationDivergenceSpeed
BrainstormingSketchingSpeedDivergenceDesign sprint
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