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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for Wideband Delphi.
Decision Making
Wideband Delphi
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumHighHighMedium
Timedifferent
1-3 Wochen1-4 Wochen1-4 h or multiple rounds45-90 min
Participantsdifferent
5-12 Interviews6-30 Experten4-12 Experten3-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListExpert Forecast, Consensus Range, Assumption NotesEstimate Range, Assumption Log, Expert Consensus NotesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CustomerOutcomesNeeds
ForecastingExpertsDecisionStrategy
EstimationExpertsForecasting
OutcomesStrategyBehaviorPlanning
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