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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 Wochen2-6 h30-60 min20-45 min
Participantsdifferent
5-12 Interviews3-82-101-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListCurrent Reality Tree, Core Problems, Intervention IdeasIceberg Worksheet, Pattern Notes, Intervention IdeasBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
CustomerOutcomesNeeds
Systems thinkingRoot causeConstraintsCausality
Systems thinkingRoot causePatterns
Systems thinkingPatternsDynamics
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