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| Criterion |  Product Discovery Jobs to Be Done |  Innovation Crazy 8s |  Facilitation Mind Mapping |  Innovation Brainwriting |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Wochen | 8-15 min | 15-45 min | 15-30 min |
Participantsdifferent | 5-12 Interviews | 1-10 | 1-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Sketch Set, Idea Shortlist, Direction Options | Mind Map, Topic Clusters, Open Questions | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingIdeasMappingStructureFacilitation | BrainstormingCollaborationInclusionIdeas |