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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Delivery Cost of Delay | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 Wochen | 90-180 min | 30-60 min je Interview | 60-120 min |
Participantsdifferent | 5-12 Interviews | 3-8 | 5-12 Interviews | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | CoD Table, Prioritization Sequence | Interview Notes, Opportunity Themes, Customer Quotes | Opportunity Score Table, Top Outcomes |
Tagsno overlap | CustomerOutcomesNeeds | PrioritizationDeliveryEconomicsDecision | DiscoveryInterviewsOpportunityCustomer | PrioritizationDiscoveryOutcomesNeeds |



