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| Criterion |  Product Discovery Jobs to Be Done |  Delivery Cost of Delay |  Product Discovery Kano Model |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 Wochen | 90-180 min | 1-2 Tage | 30-60 min |
Participantsdifferent | 5-12 Interviews | 3-8 | 10-50 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | CoD Table, Prioritization Sequence | Kano Matrix, Feature Classes, Priority Themes | ICE Table, Top Idea List |
Tagsno overlap | CustomerOutcomesNeeds | PrioritizationDeliveryEconomicsDecision | SatisfactionPrioritizationCustomer | PrioritizationScoringGrowthDecision |