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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Contextual Inquiry |  Product Discovery Opportunity Scoring |  Product Discovery Kano Model |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 Wochen | 60-120 min | 1-2 Tage |
Participantsdifferent | 5-12 Interviews | 4-12 Beobachtungen | 3-6 | 10-50 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Field Notes, Workflow Insights, Pain Points | Opportunity Score Table, Top Outcomes | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | CustomerOutcomesNeeds | UX researchObservationContext | PrioritizationDiscoveryOutcomesNeeds | SatisfactionPrioritizationCustomer |