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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Wochen1-3 Wochen30-60 min60-120 min
Participantsdifferent
5-12 Interviews4-12 Beobachtungen1-53-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListField Notes, Workflow Insights, Pain PointsABC Classification, Focus Rules, Control ListOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
UX researchObservationContext
PrioritizationOperationsPortfolio
PrioritizationDiscoveryOutcomesNeeds
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