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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Context Canvas with its core stages and visible working result.
Product Discovery
Context Canvas
Paper illustration for Domain Context Map
Domain Modeling
Domain Context Map
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency.When a domain model and its associated contexts need to be thought through together, it creates a shared overview. It connects the business view and organizational boundary into a readable whole.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen45-90 min1-3 h1-3 h
Participantsdifferent
5-12 Interviews3-103-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListContext canvas, Open questions, Shared context notesDomain Context Map, Boundary Notes, Ownership MapCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
CustomerOutcomesNeeds
ContextFramingRequirementsCanvas
Domain-Driven DesignContextBoundaries
JourneyCustomerService designCanvas
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