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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-3 h60-120 min1-2 h
Participantsdifferent
5-12 Interviews5-303-64-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListConsensus Clusters, Theme Titles, Priority AreasOpportunity Score Table, Top OutcomesAlignment Map, Open Issues, Decision Questions
Tagsno overlap
CustomerOutcomesNeeds
FacilitationConsensusWorkshopAlignment
PrioritizationDiscoveryOutcomesNeeds
AlignmentStakeholdersStrategyFacilitation
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