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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Wochen1-3 h15-30 min10-20 min
Participantsdifferent
5-12 Interviews5-303-124-100+
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListConsensus Clusters, Theme Titles, Priority AreasIdea sheets, Expanded concepts, Prioritized listIdea List, Shared Insights, Emergent Themes
Tagsno overlap
CustomerOutcomesNeeds
FacilitationConsensusWorkshopAlignment
BrainstormingCollaborationInclusionIdeas
FacilitationInclusionIdeation
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