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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-4 Wochen1-5 Tage45-75 min
Participantsdifferent
5-12 Interviews3-10 KundenNutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListConcierge Learnings, Service Blueprint, MVP RisksClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
CustomerOutcomesNeeds
MVPValidationServiceDiscovery
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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