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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of Dual Track Agile with its method-specific working model.
Product Discovery
Dual-Track Agile
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen45-90 min60-120 minLaufend, Wochen bis Monate
Participantsdifferent
5-12 Interviews2-63-64-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListCommunication Plan, Channel Matrix, Message CadenceOpportunity Score Table, Top OutcomesDiscovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte Stories
Tagsno overlap
CustomerOutcomesNeeds
CommunicationStakeholdersDeliveryPlanning
PrioritizationDiscoveryOutcomesNeeds
AgileDiscoveryDelivery
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