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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen45-90 min45-90 min60-120 min
Participantsdifferent
5-12 Interviews2-63-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListCommunication Plan, Channel Matrix, Message CadenceImpact Map, Outcome Hypotheses, Delivery OptionsCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
CustomerOutcomesNeeds
CommunicationStakeholdersDeliveryPlanning
OutcomesStrategyBehaviorPlanning
ArchitectureCommunicationStakeholdersCanvas
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