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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen45-90 min1-2 h30-60 min
Participantsdifferent
5-12 Interviews2-64-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListCommunication Plan, Channel Matrix, Message CadenceAlignment Map, Open Issues, Decision QuestionsPower Interest Grid, Strategy per Stakeholder
Tagsno overlap
CustomerOutcomesNeeds
CommunicationStakeholdersDeliveryPlanning
AlignmentStakeholdersStrategyFacilitation
StakeholdersFacilitationAlignmentPlanning
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