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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen15-30 min30-60 min60-120 min
Participantsdifferent
5-12 Interviews3-123-103-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea sheets, Expanded concepts, Prioritized listStar-Shaped Question Map, Question List, Assumption ListOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingCollaborationInclusionIdeas
BrainstormingIdeationWorkshopDiscovery
PrioritizationDiscoveryOutcomesNeeds
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