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| Criterion |  Product Discovery Jobs to Be Done |  Innovation Brainwriting |  Innovation Starbursting |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Wochen | 15-30 min | 30-60 min | 45-90 min |
Participantsdifferent | 5-12 Interviews | 3-12 | 3-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Idea sheets, Expanded concepts, Prioritized list | Star-Shaped Question Map, Question List, Assumption List | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationWorkshopDiscovery | BrainstormingIdeationCreativityDivergenceWorkshop |