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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Empathy Mapping
UX Research
Empathy Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Wochen2-4 h30–60 min15-30 min
Participantsdifferent
5-12 Interviews2-64-82-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListBarrier Inventory, Failure Analysis per Barrier, Action BacklogEmpathy Map, Assumptions List, Research GapsRoot cause notes, Countermeasures
Tagsno overlap
CustomerOutcomesNeeds
Root causeSafetyIncident
SynthesisQualitativeWorkshop
Root causeIncidentLeanProblem solving
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