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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-3 h60-180 min60-120 min
Participantsdifferent
5-12 Interviews1-84-203-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListArgument Map, Evidence Gaps, Decision RationaleCynefin Map, Domain-specific Actions, Sensemaking NotesOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
SensemakingDecisionRationale
ComplexitySensemakingDecision
PrioritizationDiscoveryOutcomesNeeds
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