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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Facilitation Alignment Mapping | ![]() Facilitation Nominal Group Technique | ![]() Facilitation Stakeholder Mapping |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-2 h | 60-120 min | 60–90 min |
Participantsdifferent | 5-12 Interviews | 4-12 | 5-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Alignment Map, Open Issues, Decision Questions | Ranked Ideas, Clarified Options, Group Priority | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | CustomerOutcomesNeeds | AlignmentStakeholdersStrategyFacilitation | FacilitationPrioritizationVotingInclusion | StakeholdersAlignmentFacilitationChange |



