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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen1-2 h60-120 min60–90 min
Participantsdifferent
5-12 Interviews4-125-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListAlignment Map, Open Issues, Decision QuestionsRanked Ideas, Clarified Options, Group PriorityStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
CustomerOutcomesNeeds
AlignmentStakeholdersStrategyFacilitation
FacilitationPrioritizationVotingInclusion
StakeholdersAlignmentFacilitationChange
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