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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Facilitation Alignment Mapping | ![]() Facilitation Nominal Group Technique | ![]() Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-2 h | 60-120 min | 60-120 min |
Participantsdifferent | 5-12 Interviews | 4-12 | 5-12 | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Alignment Map, Open Issues, Decision Questions | Ranked Ideas, Clarified Options, Group Priority | Opportunity Score Table, Top Outcomes |
Tagsno overlap | CustomerOutcomesNeeds | AlignmentStakeholdersStrategyFacilitation | FacilitationPrioritizationVotingInclusion | PrioritizationDiscoveryOutcomesNeeds |



