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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Wochen1-2 h45-90 min1-3 h
Participantsdifferent
5-12 Interviews4-123-105-30
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListAlignment Map, Open Issues, Decision QuestionsLotus Diagram, Idea Themes, ShortlistConsensus Clusters, Theme Titles, Priority Areas
Tagsno overlap
CustomerOutcomesNeeds
AlignmentStakeholdersStrategyFacilitation
BrainstormingIdeationCreativityDivergenceWorkshop
FacilitationConsensusWorkshopAlignment
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