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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Wochen1-2 h5-15 min60-120 min
Participantsdifferent
5-12 Interviews4-123-203-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListAlignment Map, Open Issues, Decision QuestionsRanked list, Consensus signal, ShortlistOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
AlignmentStakeholdersStrategyFacilitation
FacilitationVotingConsensusPrioritization
PrioritizationDiscoveryOutcomesNeeds
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