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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for ABC Analysis
Operations
ABC Analysis
Process Mapping method illustration showing its working structure
Operations
Process Mapping
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen30-60 min1-3 h1-2 Tage
Participantsdifferent
5-12 Interviews1-53-1010-50
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListABC Classification, Focus Rules, Control ListProcess Map, Handoff List, Improvement BacklogKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationOperationsPortfolio
ProcessOperationsImprovement
SatisfactionPrioritizationCustomer
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