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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for ABC Analysis
Operations
ABC Analysis
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 Wochen30-60 min1 Tag bis mehrere Wochen1-2 Tage
Participantsdifferent
5-12 Interviews1-54-1010-50
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListABC Classification, Focus Rules, Control ListProblem Statement, Prototype, Test LearningsKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationOperationsPortfolio
InnovationPrototypeResearch
SatisfactionPrioritizationCustomer
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