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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 Wochen30-60 min4-5 Tage1-2 Tage
Participantsdifferent
5-12 Interviews1-55-810-50
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListABC Classification, Focus Rules, Control ListPrototype, Test Findings, Decision RationaleKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationOperationsPortfolio
Design sprintPrototypeValidationInnovation
SatisfactionPrioritizationCustomer
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