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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen30-60 minHalber Tag bis mehrere Tage45-90 min
Participantsdifferent
5-12 Interviews1-510-503-10
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListABC Classification, Focus Rules, Control ListSketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationOperationsPortfolio
BrainstormingWorkshopCollaborationIdeation
BrainstormingIdeationCreativityDivergenceWorkshop
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