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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen45-90 min2-4 h30-120 min
Participantsdifferent
5-12 Interviews2-54-102-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListA3 Report, Action Plan, Root Cause AnalysisJourney Map, Pain-point List, Opportunity BacklogObservation Notes, Improvement Ideas
Tagsno overlap
CustomerOutcomesNeeds
LeanProblem solvingCoachingOperations
JourneyServiceService design
LeanObservationProcessOperations
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