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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Wochen10-20 min30-60 min45-90 min
Participantsdifferent
5-12 Interviews4-100+3-123-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesRollenkarten, Ideenpool pro Rolle, Konsolidierte ShortlistLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
BrainstormingIdeationCreativity
BrainstormingIdeationCreativityDivergenceWorkshop
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