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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Wochen10-20 min5-20 min8-15 min
Participantsdifferent
5-12 Interviews4-100+1-201-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesIdeenpool, Roh-Shortlist, ClusterSketch Set, Idea Shortlist, Direction Options
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
BrainstormingIdeationDivergenceSpeed
BrainstormingSketchingSpeedDivergenceDesign sprint
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