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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation 1-2-4-All |  Facilitation Nominal Group Technique |  Product Discovery Kano Model |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 10-20 min | 60-120 min | 1-2 Tage |
Participantsdifferent | 5-12 Interviews | 4-100+ | 5-12 | 10-50 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Idea List, Shared Insights, Emergent Themes | Ranked Ideas, Clarified Options, Group Priority | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | CustomerOutcomesNeeds | FacilitationInclusionIdeation | FacilitationPrioritizationVotingInclusion | SatisfactionPrioritizationCustomer |