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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen10-20 min60-120 min5-15 min
Participantsdifferent
5-12 Interviews4-100+5-123-20
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesRanked Ideas, Clarified Options, Group PriorityRanked list, Consensus signal, Shortlist
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
FacilitationPrioritizationVotingInclusion
FacilitationVotingConsensusPrioritization
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