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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Wochen10-20 min45-90 min5-20 min
Participantsdifferent
5-12 Interviews4-100+3-101-20
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesLotus Diagram, Idea Themes, ShortlistIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationDivergenceSpeed
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