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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen10-20 min5-15 min60-120 min
Participantsdifferent
5-12 Interviews4-100+3-205-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea List, Shared Insights, Emergent ThemesRanked list, Consensus signal, ShortlistRanked Ideas, Clarified Options, Group Priority
Tagsno overlap
CustomerOutcomesNeeds
FacilitationInclusionIdeation
FacilitationVotingConsensusPrioritization
FacilitationPrioritizationVotingInclusion
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