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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Paper illustration of Team Topologies Interaction Modes with its method-specific working model.
Team Design
Team Topologies Interaction Modes
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions.When several teams collaborate repeatedly, it describes the right interaction mode for each interface between them. It clarifies responsibility, interaction, and load between teams. The result is captured as an interaction heat map and pairwise agreements.When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h90-180 minHalf day90-180 min
Participantsdifferent
4-103-6Team-Leads plus Architecture5-15
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogVRIO Table, Strategic ActionsInteraction Heat Map, Agreements per PairSpotify Model Map, Action List
Tagsno overlap
JourneyServiceService design
StrategyDiagnosisBusiness modelCapability
TeamAlignmentCollaborationOrganization
TeamOrganizationAlignmentDiagnosis
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