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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy VRIO Framework |  Business Strategy Business Model Stress Test |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 2-4 h | 90-180 min | Half day | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-6 | 3-8 | 6-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | VRIO Table, Strategic Actions | Stress Test Report, Action Plan per Scenario | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | StrategyDiagnosisBusiness modelCapability | StrategyBusiness modelRiskDiagnosis | Service designOperationsJourneyBlueprint |