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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Views and Beyond method illustration showing its working structure
Architecture
Views and Beyond
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-3 Tage60-90 min1-2 h
Participantsdifferent
4-101-43-64-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogArchitecture Views, Cross-view Notes, RationaleSalience Diagram, Strategy per ClassAlignment Map, Open Issues, Decision Questions
Tagsno overlap
JourneyServiceService design
DocumentationStakeholdersArchitecture
StakeholdersFacilitationAlignmentGovernance
AlignmentStakeholdersStrategyFacilitation
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