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Selected:Customer Journey MappingViews and BeyondCustomer Journey CanvasArchitecture Inception Canvas
| Criterion |  UX Research Customer Journey Mapping |  Architecture Views and Beyond |  UX Design Customer Journey Canvas |  Architecture Architecture Inception Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 Tage | 1-3 h | 1-2 h |
Participantsdifferent | 4-10 | 1-4 | 3-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Architecture Views, Cross-view Notes, Rationale | Customer Journey Canvas, Pain Points, Experience Opportunities | Inception Canvas, Risks, Goal List, Open Questions |
Tagsno overlap | JourneyServiceService design | DocumentationStakeholdersArchitecture | JourneyCustomerService designCanvas | AlignmentArchitectureCanvas |