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Selected:Customer Journey MappingViews and BeyondCustomer Journey CanvasArchitecture Decision Record
| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Architecture Views and Beyond | ![]() UX Design Customer Journey Canvas | ![]() Architecture Architecture Decision Record |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 Tage | 1-3 h | 15-45 min |
Participantsdifferent | 4-10 | 1-4 | 3-10 | 1-3 |
Formatdifferent | Workshop | Workshop + async | Workshop | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Architecture Views, Cross-view Notes, Rationale | Customer Journey Canvas, Pain Points, Experience Opportunities | ADR File, Decision Log, Rationale |
Tagsno overlap | JourneyServiceService design | DocumentationStakeholdersArchitecture | JourneyCustomerService designCanvas | ArchitectureRationaleDocumentationGovernance |



