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Selected:Customer Journey MappingViews and BeyondArchitecture Decision RecordCustomer Journey Canvas
| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Architecture Views and Beyond | ![]() Architecture Architecture Decision Record | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-3 Tage | 15-45 min | 1-3 h |
Participantsdifferent | 4-10 | 1-4 | 1-3 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Architecture Views, Cross-view Notes, Rationale | ADR File, Decision Log, Rationale | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | DocumentationStakeholdersArchitecture | ArchitectureRationaleDocumentationGovernance | JourneyCustomerService designCanvas |



