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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Value Chain Analysis |  Team Design Team API |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 2-4 h | Half day | Half day initial, dann laufend | 1-2 h |
Participantsdifferent | 4-10 | 3-8 | Ein Team plus Stakeholder | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Value Chain Map, Lever List | Team API Document | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | StrategyBusiness modelDiagnosisAnalysis | TeamAlignmentCommunicationService | AlignmentStakeholdersStrategyFacilitation |