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Selected:Customer Journey MappingValue Chain AnalysisSAAM (Software Architecture Analysis Method)Business Model Canvas
| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Business Strategy Value Chain Analysis | ![]() Architecture SAAM (Software Architecture Analysis Method) | ![]() Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | SAAM helps teams judge an architecture’s suitability for selected tasks and changes. It is particularly useful for examining modifiability and comparing architecture alternatives with clear reasoning. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 2-4 h | Half day | Preparation, scenario analysis, and findings review; effort depends on scope | 1-2 h |
Participantsdifferent | 4-10 | 3-8 | Architecture experts and stakeholders for scenarios and weighting | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Value Chain Map, Lever List | Domain functions mapped to components and connections, Quality attributes and evaluation criteria, Typical tasks and their effects on the architecture, Reasoned evaluation or comparison of alternatives | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | JourneyServiceService design | StrategyBusiness modelDiagnosisAnalysis | ArchitectureChangeAnalysisComparisonQuality | Business modelStrategyValueInnovation |



