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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Value Chain Analysis |  Business Strategy McKinsey 7S |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 2-4 h | Half day | 2-4 h | Half day |
Participantsdifferent | 4-10 | 3-8 | 3-12 | 3-8 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Value Chain Map, Lever List | 7S Assessment, Alignment Gaps, Change Actions | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | JourneyServiceService design | StrategyBusiness modelDiagnosisAnalysis | OrganizationStrategyAlignmentChange | StrategyBusiness modelRiskDiagnosis |