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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration with architecture components and concrete change tasks for comparison.
Architecture
SAAM (Software Architecture Analysis Method)
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.SAAM helps teams judge an architecture’s suitability for selected tasks and changes. It is particularly useful for examining modifiability and comparing architecture alternatives with clear reasoning.
Complexitydifferent
MediumHighHighHigh
Timedifferent
2-4 hHalf daySeveral meetings plus preparation and analysis; total effort depends on scopePreparation, scenario analysis, and findings review; effort depends on scope
Participantsdifferent
4-103-8Evaluation team, architects, and relevant stakeholdersArchitecture experts and stakeholders for scenarios and weighting
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogValue Chain Map, Lever ListPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsDomain functions mapped to components and connections, Quality attributes and evaluation criteria, Typical tasks and their effects on the architecture, Reasoned evaluation or comparison of alternatives
Tagsno overlap
JourneyServiceService design
StrategyBusiness modelDiagnosisAnalysis
ArchitectureQualityRiskTradeoffsStakeholders
ArchitectureChangeAnalysisComparisonQuality
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